Impact of Consumer Awareness, Knowledge, and Attitudes on Organic Rice Purchasing Behavior in China

Wu, Wenhao; Zhou, Lin; Chien, Hsiaoping

doi:10.1080/10454446.2019.1611515

Cited by 20 publications

(11 citation statements)

References 39 publications

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“…Our research confirmed that certifications play no clear role in the food safety choices in consumers at large. The price persists as the most important driver of food safety choices as mentioned previously [ 35 , 65 ]; however, our results showed a clear interest toward certified organic food [ 66 ], especially in staple foods, like rice, or frequently used foods, like eggs.…”

Section: Discussionsupporting

confidence: 50%

Urban Consumer Trust and Food Certifications in China

Moruzzo

Riccioli

Boncinelli

et al. 2020

Foods

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China has experienced frequent food safety incidents that have undermined consumer trust in the food supply chain. To overcome this problem, China requalified the legislative framework and adopted a comprehensive food certification system over the years. Here, we investigated the influences of food traceability and Chinese certifications (QS/SC—food quality safety market access/production system, hazard-free, green, and organic) on Chinese consumer trust of food safety for different types of products: fish, meat, milk, eggs, and rice. Data were collected through face-to-face surveys conducted in rural and urban Chinese areas. With a sample of 757 questionnaires, we ran a logit model. The results show consumers’ uncertainty and skepticism of certifications guaranteeing food safety attributes, especially for animal-based products. We found that price is used as a cue of safety by Chinese consumers. Individuals with higher education seem less influenced by certifications and other cues included in the analysis. The findings demonstrate that Chinese policy makers should implement new strategies to enhance consumer food safety trust, and design policies by considering different categories (e.g., vegetables, meat, fish, etc.) of food.

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Section: Discussionsupporting

confidence: 50%

Urban Consumer Trust and Food Certifications in China

Moruzzo

Riccioli

Boncinelli

et al. 2020

Foods

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“…There are several reasons for the low consumption of organic food, including consumers' attitudes and purchase intentions. Most of the existing literature focus on the factors that influence these aspects, including consumers' product knowledge (Wu et al, 2019), trust (Yue et al, 2017), health awareness, and individual characteristics (Asioli et al, 2017) on the basis of the Theory of Reasoned Action (TRA) and the Theory of Planned Behavior (TPB) (Zagata, 2012). However, to the best of our knowledge, no extant study has used the framing and anchoring perspectives for exploring ways to encourage consumers' positive responses.…”

Section: Introductionmentioning

confidence: 99%

Influence of the Framing Effect, Anchoring Effect, and Knowledge on Consumers’ Attitude and Purchase Intention of Organic Food

Lei

Diao

2020

Front. Psychol.

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This article explores consumers' attitude toward and purchase intention of organic food regarding the influence of the framing effect and anchoring effect and the role of knowledge. Our findings suggest that whether message framing describes the benefits of buying organic food or the loss resulting from a failure to buy organic food, significantly influences consumers' attitude and purchase intention. In addition, presenting an anchor price in advertisements also significantly influences consumers' judgment. These results indicate that a negatively framed message induces a more favorable attitude and purchase intention than a positively framed message, a low anchor price is more favorable than a high one, and the interaction effect of framing and anchoring is not significant at the 1% level. Finally, consumers with less organic food knowledge are more susceptible to framing and anchoring effects. These results provide suggestions for appropriate message framing and price anchoring to enhance consumption within the organic industry.

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“…Perceived behavioral control was measured by three items used in previous literature [23,35,63]. The measurement of consumer knowledge used four items, which were revised in accordance with the requirements of this study [71][72][73]. Waste classification behavioral intention included six items in the extended TPB study, which were modified to suit the content of this study [23,35,63].…”

Section: Methodsmentioning

confidence: 99%

Consumer’s Waste Classification Intention in China: An Extended Theory of Planned Behavior Model

Min

Chen

et al. 2019

Sustainability

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Although there have been a variety of studies on waste classification management, there are few studies on how governments can effectively publicize waste classification knowledge in order to enhance citizen participation. Government publicity may be the key to the effective implementation of waste classification management in China. The purpose of this study is to examine the effects of government publicity, consumer attitudes, subjective norms, perceived behavioral control and consumer knowledge on consumers’ willingness to classify waste in the process of waste management in China. The methodology used for the study included data collected from a survey conducted among citizens from four cities in China, the extended theory of planned behavior model and a moderating effect analyses using the statistical software Amos17.0 and SPSS 22.0, utilizing structural equation modeling, hierarchical regression, and the interpretation of the results. The results show that government publicity has a significant positive impact on consumer attitudes, subjective norms, and perceived behavioral control. The positive effect of consumer attitudes and perceived behavioral control on waste classification intentions are significant. Consumer knowledge plays a significant role in moderating the effect of perceived behavioral control on waste classification intentions. The findings of this study are of great significance to government and public decision-making. The results strongly suggest that the government should vigorously publicize the knowledge of waste classification at the initial stage of implementation of waste classification. Furthermore, a detailed distinction between types of consumers and the role of personal values in the implementation of waste classification is considered as a direction of future research.

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Impact of Consumer Awareness, Knowledge, and Attitudes on Organic Rice Purchasing Behavior in China

Cited by 20 publications

References 39 publications

Urban Consumer Trust and Food Certifications in China

Urban Consumer Trust and Food Certifications in China

Influence of the Framing Effect, Anchoring Effect, and Knowledge on Consumers’ Attitude and Purchase Intention of Organic Food

Consumer’s Waste Classification Intention in China: An Extended Theory of Planned Behavior Model

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