Abstract:The paper deals with the question, how the efficiency and successfulness of web pages in information dissemination can be measured. The paper concentrates on the use of a corporate web page in public relations with different interest groups. Basic principles of public relations theory are summarized.The importance of web-page credibility is emphasized and different factors that can have influence on it are identified. Obviously, reliability, punctuality and quality of published information are of utmost import… Show more
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