Abstract:As a country, Indonesia is inseparable from import activities to meet their own needs. Indonesia is a country with the largest Muslim population in the world. Muslims are required to always consume halal food in accordance with Islamic religious orders. However, in fact, not all imported food or beverage products are labeled as halal food. This study aims to analyze the effect of product quality, attitudes, subjective norms, perceived behavioral control and religiosity on the buying interest of Universitas Dip… Show more
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