1974
DOI: 10.1177/002204267400400311 View full text |Buy / Rent full text
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Abstract: Senator Nelson, the chief Congressional critic of pharmaceutical advertising, charges that the promotion of prescription drugs is the principal reason for irrational prescribing and over-medication. He believes that the increase of drug indications through advertising for non-medical conditions and intensive promotional campaigns all contribute to fostering the development of a drug-oriented society. He is particularly critical of the use of detail men and their uncontrolled promotional practices. The passive … Show more

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