Abstract:Four studies were carried out to explore observers' evaluative reactions to bilingual code switching as a function of 4 factors: situational norms, sociocultural status of the language, ingroup favouritism, and interpersonal speech accommodation. English and French subjects gave evaluative reactions to code switching by English- and French-speaking Canadian actors who were depicted interacting in the roles of a salesman and a customer. Four different patterns of code switching, consisting of 3 or 4 speaker tur… Show more
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