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Joachim Scholz
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227
Publications
1,539
Citation Statements Received
1,092
Citation Statements Given
How they've been cited
3,132
84
1,451
4
How they cite others
3,710
80
1,010
2
Affiliations
Martin Luther University Halle-Wittenberg
,
Merseburg University of Applied Sciences
Publications
Order By: Most citations
Augmented reality: Designing immersive experiences that maximize consumer engagement
Scholz
1
,
Smith
2
2016
Business Horizons
576
6
295
0
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We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships
Scholz
1
,
Duffy
2
2018
Journal of Retailing and Consumer Services
Abstract
Show
385
14
276
0
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Strategic approaches to augmented reality deployment by luxury brands
Javornik
1
,
Duffy
2
,
Rokka
3
et al.
2021
Journal of Business Research
143
1
106
0
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Branding in the age of social media firestorms: how to create brand value by fighting back online
Scholz
1
,
Smith
2
2019
Journal of Marketing Management
90
0
57
1
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Development of a dust mantle on the surface of an insolated ice‐dust mixture: results from the KOSI‐9 experiment
Grün
1
,
Gebhard
2
,
Bar‐Nun
3
et al.
1993
J. Geophys. Res.
Abstract
Show
117
4
42
0
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Cite
Monoazadiene Complexes of Early Transition Metals. 2.
1
Syntheses and Structures of Titanium 1-Aza-1,3-diene Complexes and Their Reactions with Ketones
Scholz
1
,
Kahlert
2
,
Görls
3
1998
Organometallics
Abstract
Show
30
8
32
0
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Paleoecology of a late Eocene mobile rockground biota from North Otago, New Zealand
Lee
1
,
Scholz
2
,
Gordon
3
1997
Abstract
Show
31
0
35
0
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Reaction of Samarium 1,4-Diaza-1,3-diene Complexes with Ketones: Generation of a New Versatile Tridentate Ligand via 1,3-Dipolar Cycloaddition
Scholz
1
,
Görls
2
,
Schumann
3
et al.
2001
Organometallics
Abstract
Show
57
3
29
0
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1
2
3
4
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