“…This study also follows the methodology used by Shah et al (2021a) . The methodology was used in studies to conduct bibliometric analyses for specific research areas such as brand personality ( Llanos-Herrera and Merigo, 2019 ), Twitter ( Noor et al, 2020b , d ), music therapy ( Li et al, 2021 ), social media role in knowledge management ( Noor et al, 2020a ), maping trends in Moyamoya Angiopathy research ( Chen et al, 2021 ), autism research ( Whyatt and Torres, 2018 ), bibliometric analysis of scientific publications ( Chriki et al, 2020 ), trends of postpartum depression ( Bai et al, 2021 ), and podocyte injury research ( Liu et al, 2021 ). It was also used in the marketing field to study its different aspects like global branding ( Chabowski et al, 2013 ), global value chain ( González-Torres et al, 2020 ), Prosumption ( Shah et al, 2020 ), business-to-business branding ( Seyedghorban et al, 2016 ), and VCC ( Alves et al, 2016 ; Shah et al, 2021a ).…”