We form first impressions from faces despite warnings not to do so. Moreover, there is considerable agreement in our impressions, which carry significant social outcomes. Appearance matters because some facial qualities are so useful in guiding adaptive behavior that even a trace of those qualities can create an impression. Specifically, the qualities revealed by facial cues that characterize low fitness, babies, emotion, and identity are overgeneralized to people whose facial appearance resembles the unfit (anomalous face overgeneralization), babies (babyface overgeneralization), a particular emotion (emotion face overgeneralization), or a particular identity (familiar face overgeneralization). We review studies that support the overgeneralization hypotheses and recommend research that incorporates additional tenets of the ecological theory from which these hypotheses are derived: the contribution of dynamic and multi-modal stimulus information to face perception; bidirectional relationships between behavior and face perception; perceptual learning mechanisms and social goals that sensitize perceivers to particular information in faces.
Evolutionary psychologists suggest that a preference for sexually dimorphic traits in human faces is an adaptation for mate choice, because such traits reflect health during development. For male faces, this claim rests on the immunocompetencehandicap hypothesis, which states that the increased testosterone levels needed to develop large masculine traits stress the immune system. We examined whether masculine traits in adolescent male faces are associated with health during development, and also whether feminine traits in adolescent female faces signal health. Feminine traits are attractive, but it is less clear whether they should signal health. Rated masculinity in adolescent male faces correlated modestly with actual health, and was perceived as healthy, but not as attractive. Rated femininity in adolescent female faces did not correlate with actual health, although it was perceived as healthy and attractive. These results support the immunocompetence-handicap hypothesis for male faces in that masculine traits signalled health during adolescence. However, they suggest that any healthrelated evolutionary benefits obtained from preferences for attractive facial traits may be weak.
We review research on accurate social perception at zero acquaintance and apply a Gibsonian ecological approach to redress several shortcomings. We argue that recent use of Brunswik's lens model to determine what physical qualities accurately communicate psychological traits has limited utility because it fails to consider the structured information provided by configural physical qualities that is central to Gibson's (1979) theory. We elaborate a developmental model of relationships between physical and psychological qualities that highlights research needed to identify configural physical qualities that may inform accurate perceptions. This model and tenets of the ecological theory yield several hypotheses regarding such qualities. Finally, we advocate the value of studying perceived affordances (opportunities for acting, interacting, or being acted upon) because this will focus attention on the neglected issue of contextual influences on social perception accuracy, and because affordances may be perceived more accurately than global personality traits.
The authors used connectionist modeling to extend previous research on emotion overgeneralization effects. Study 1 demonstrated that neutral expression male faces objectively resemble angry expressions more than female faces do, female faces objectively resemble surprise expressions more than male faces do, White faces objectively resemble angry expressions more than Black or Korean faces do, and Black faces objectively resemble happy and surprise expressions more than White faces do. Study 2 demonstrated that objective resemblance to emotion expressions influences trait impressions even when statistically controlling possible confounding influences of attractiveness and babyfaceness. It further demonstrated that emotion overgeneralization is moderated by face race and that racial differences in emotion resemblance contribute to White perceivers’ stereotypes of Blacks and Asians. These results suggest that intergroup relations may be strained not only by cultural stereotypes but also by adaptive responses to emotion expressions that are overgeneralized to groups whose faces subtly resemble particular emotions.
Connectionist modeling experiments tested anomalous-face and baby-face overgeneralization hypotheses proposed to explain consensual trait impressions of faces. Activation of a neural network unit trained to respond to anomalous faces predicted impressions of normal adult faces varying in attractiveness as well as several elderly stereotypes. Activation of a neural network unit trained to respond to babies' faces predicted impressions of adults varying in babyfaceness as well as 1 elderly stereotype. Thus, similarities of normal adult faces to anomalous faces or babies' faces contribute to impressions of them quite apart from knowledge of overlapping social stereotypes. The evolutionary importance of appropriate responses to unfit individuals or babies is presumed to produce a strong response preparedness that is overgeneralized to faces resembling the unfit or babies.
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