Event-related potentials (ERPs) revealed effects of emotional meaning on word recognition at distinguishable processing stages, in rare cases even in the P1 time range. However, the boundary conditions of these effects, such as the roles of different levels of linguistic processing or the relative contributions of the emotional valence and arousal dimensions, remain to be fully understood. The present study addresses this issue by employing two tasks of different processing demands on words that orthogonally varied in their emotional valence and arousal. Effects of emotional valence in ERPs were evident from 100 ms after word onset and showed a task-insensitive processing advantage for positive words. Early posterior negativity (EPN) effects to high-arousing words were limited to the lexical decision task, corroborating recent reports that suggested that perceptual processing as reflected in the EPN might not be as automatic as previously assumed.

Emotion effects in event-related brain potentials (ERPs) have previously been reported for a range of visual stimuli, including emotional words, pictures, and facial expressions. Still, little is known about the actual comparability of emotion effects across these stimulus classes. The present study aimed to fill this gap by investigating emotion effects in response to words, pictures, and facial expressions using a blocked within-subject design. Furthermore, ratings of stimulus arousal and valence were collected from an independent sample of participants. Modulations of early posterior negativity (EPN) and late positive complex (LPC) were visible for all stimulus domains, but showed clear differences, particularly in valence processing. While emotion effects were limited to positive stimuli for words, they were predominant for negative stimuli in pictures and facial expressions. These findings corroborate the notion of a positivity offset for words and a negativity bias for pictures and facial expressions, which was assumed to be caused by generally lower arousal levels of written language. Interestingly, however, these assumed differences were not confirmed by arousal ratings. Instead, words were rated as overall more positive than pictures and facial expressions. Taken together, the present results point toward systematic differences in the processing of written words and pictorial stimuli of emotional content, not only in terms of a valence bias evident in ERPs, but also concerning their emotional evaluation captured by ratings of stimulus valence and arousal.

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For emotional pictures with fear-, disgust-, or sex-related contents, stimulus size has been shown to increase emotion effects in attention-related event-related potentials (ERPs), presumably reflecting the enhanced biological impact of larger emotion-inducing pictures. If this is true, size should not enhance emotion effects for written words with symbolic and acquired meaning. Here, we investigated ERP effects of font size for emotional and neutral words. While P1 and N1 amplitudes were not affected by emotion, the early posterior negativity started earlier and lasted longer for large relative to small words. These results suggest that emotion-driven facilitation of attention is not necessarily based on biological relevance, but might generalize to stimuli with arbitrary perceptual features. This finding points to the high relevance of written language in today's society as an important source of emotional meaning.

Motivationally relevant stimuli benefit from strengthened sensory processing. It is unclear,

Pupillary responses have been shown to be sensitive to both task load and emotional content. We investigated the interplay of these factors in the processing of single words that varied in emotional valence and arousal. Two tasks of different cognitive load, uninstructed reading and a lexical decision task, were employed, followed by an unannounced recognition task. Reaction times were faster and incidental memory performance was better for high-arousing than for low-arousing words. In contrast to previous findings for pictures and sounds, high-arousing words elicited smaller pupillary responses than low-arousing words; these effects were independent of task load, which increased pupil diameter. Therefore, emotional arousal attributed to words does not mandatorily activate the autonomic nervous system, but rather works on a cognitive level, facilitating word processing.

Motivation and attention constitute major determinants of human perception and action. Nonetheless, it remains a matter of debate whether motivation effects on the visual cortex depend on the spatial attention system, or rely on independent pathways. This study investigated the impact of motivation and spatial attention on the activity of the human primary and extrastriate visual cortex by employing a factorial manipulation of the two factors in a cued pattern discrimination task. During stimulus presentation, we recorded event-related potentials and pupillary responses. Motivational relevance increased the amplitudes of the C1 component at ∼70 ms after stimulus onset. This modulation occurred independently of spatial attention effects, which were evident at the P1 level. Furthermore, motivation and spatial attention had independent effects on preparatory activation as measured by the contingent negative variation; and pupil data showed increased activation in response to incentive targets. Taken together, these findings suggest independent pathways for the influence of motivation and spatial attention on the activity of the human visual cortex.

Emotional stimuli attract attention and lead to increased activity in the visual cortex. The present study investigated the impact of personal relevance on emotion processing by presenting emotional words within sentences that referred to participants’ significant others or to unknown agents. In event-related potentials, personal relevance increased visual cortex activity within 100 ms after stimulus onset and the amplitudes of the Late Positive Complex (LPC). Moreover, personally relevant contexts gave rise to augmented pupillary responses and higher arousal ratings, suggesting a general boost of attention and arousal. Finally, personal relevance increased emotion-related ERP effects starting around 200 ms after word onset; effects for negative words compared to neutral words were prolonged in duration. Source localizations of these interactions revealed activations in prefrontal regions, in the visual cortex and in the fusiform gyrus. Taken together, these results demonstrate the high impact of personal relevance on reading in general and on emotion processing in particular.